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UNI Rebranding Proposal

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  • UNI Rebranding Proposal

    I ran across this online. Anyone know more info on this?

    Brand Redesign Concept for the University of Northern Iowa*Not affiliated with the university or athletic teams


    Personally, I think our logo is fine, but is the university looking to rebrand?

  • #2
    Re: UNI Rebranding Proposal

    I hope that is just a guy having fun. Not a fan of that at all. Really like the current logo

    Comment


    • #3
      Re: UNI Rebranding Proposal

      Pass, love the current logo. I also think purple and gold works better than purple and beige.

      Comment


      • #4
        Re: UNI Rebranding Proposal

        I've always liked the overlayed NI logo. I wish we used that more. Not really partial to the current logo.
        "I think they're very good," Farley said of the preseason top 25 Hawkeyes. "But so are we."

        Comment


        • #5
          Re: UNI Rebranding Proposal

          I like the UNI brand which is why out current logo is perfect instead of just a generic panther. Imo

          Comment


          • #6
            Re: UNI Rebranding Proposal

            Hard Pass.

            It looks like the ridiculous thing Oregon State is using with different ears.
            #MACtion

            Comment


            • #7
              Re: UNI Rebranding Proposal

              Originally posted by BCPanther View Post
              Hard Pass.

              It looks like the ridiculous thing Oregon State is using with different ears.
              Yep. I hope this is a class project or something and not anything serious.

              Comment


              • #8
                Re: UNI Rebranding Proposal

                Even the creator tweeted out it was his first attempt at such a project.

                Comment


                • #9
                  Re: UNI Rebranding Proposal

                  Originally posted by FOTY View Post
                  Even the creator tweeted out it was his first attempt at such a project.
                  Good to know. No cause for alarm then. I wasn't thrilled when I saw this and I'm glad it's probably just a project of some sort.

                  Comment


                  • #10
                    Re: UNI Rebranding Proposal

                    No thank you. Keep the current logo. We don't need to be in search of an identity every decade or so.

                    If anything, start mixing in some use of the old Panther logo occasionally (the one from the 80's and 90's updated with UNI instead of Northern Iowa).
                    __________________
                    The McLoud Center -Bob Lutz, Wichita Eagle, 2/3/2010

                    Comment


                    • #11
                      Re: UNI Rebranding Proposal

                      Originally posted by kochrab View Post
                      I ran across this online. Anyone know more info on this?

                      Brand Redesign Concept for the University of Northern Iowa*Not affiliated with the university or athletic teams


                      Personally, I think our logo is fine, but is the university looking to rebrand?
                      That looks more like a cougar or something.

                      Comment


                      • #12
                        Re: UNI Rebranding Proposal

                        Nothing about this is official. Just a fan having fun.

                        I do like the want to bring back the NI logo. That should make a come back, hard. Love the old gold being involved. I despise the yellow that we share with Iowa and Iowa State.

                        I despise the current logo. It is generic late 90s early 2000s fad of the flying logo that everyone did. Seriously, go look at logos designed between 97-05. 90+% of them followed this exact same look. I could go to SportsLogos.net and post hundreds of them between the NCAA and NBA during that time.

                        Comment


                        • #13
                          Re: UNI Rebranding Proposal

                          Originally posted by sivert View Post
                          That looks more like a cougar or something.
                          That's a good thing......since a cougar is a Panther. Cougars, mountain lions, pumas, panthers painters and catamounts are all the same thing. They are all the "puma concolor".

                          What we think of when we think of a panther is a "black panther", as that is what we have chosen as our mascot. The reality is that a "black panther" is any panthera species with black as it's melanistic color. A jaguar, or leopard, that is all black is considered a "black panther".

                          This is a black panther - but it's a jaguar


                          This is a black panther - but it's a leopard


                          There is much debate over whether a true, all black, black cougar/puma/catamount/mountain lion/etc... exists. Typically they can/do have black "mutations" but the tawny/grey color that is normal for them still shows on the bottom side of it. The reason is that jaguars and leopards have black normally in their color, and thus being "all black" is a reasonable genetic mutation. Pumas are one color and it doesn't involve black.

                          Thus, TC and TK are probably actually either a leopard or jaguar and not actually a panther. Though they are technically considered a black panther.

                          Sorry for the offshoot. I just happen to really like the felis/puma species.

                          Comment


                          • #14
                            Re: UNI Rebranding Proposal

                            Originally posted by claw View Post
                            Nothing about this is official. Just a fan having fun.

                            I do like the want to bring back the NI logo. That should make a come back, hard. Love the old gold being involved. I despise the yellow that we share with Iowa and Iowa State.

                            I despise the current logo. It is generic late 90s early 2000s fad of the flying logo that everyone did. Seriously, go look at logos designed between 97-05. 90+% of them followed this exact same look. I could go to SportsLogos.net and post hundreds of them between the NCAA and NBA during that time.
                            I agree, I prefer the true gold color to the bright yellow.

                            Comment


                            • #15
                              Re: UNI Rebranding Proposal

                              Originally posted by claw View Post
                              I do like the want to bring back the NI logo. That should make a come back, hard. Love the old gold being involved. I despise the yellow that we share with Iowa and Iowa State.
                              I agree with you on the NI logo, its classic and collegiate.

                              Marketing is definitely moving away from it however. I know at least with school orgs and sports clubs, they are cracking down on what is acceptable club branding. They don't even allow clubs to use the NI logo anymore, which probably is indicative of the direction athletics is taking as well.

                              I wouldn't say I'm a fan of our current logo, but its acceptable enough. It just seems a bit small school-y. Something more simple that makes us stand out as a national brand would be more ideal. Trouble is, all of our success has come with our current logo, and that reason is good enough for me to be content with what we have.

                              Comment

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