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Old 07-17-2016, 08:08 AM   #1
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Default Beers Sales?

http://www.desmoinesregister.com/sto...ents/87148620/

Imagine my shock when I open up the Sunday paper to find out we made the front page of the DMR. It's been discussed here multiple times but it looks like Harris is looking at beer sales for an aditional revenue stream. I don't think it will make us too much revenue, but I'm not opposed; especially if helps bring more people out or helps them stick around a little longer.

Concourse is already a cluster. I can't imagine what it would look like if they started selling beer.

Hopefully they offer some nice craft beers and not just domestics. I believe this was the case on the Panther Patio.
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Old 07-17-2016, 09:32 AM   #2
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Default Re: Beers Sales?

The dome needs renovated before we can do it for football games
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Old 07-17-2016, 10:05 AM   #3
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Default Re: Beers Sales?

Couldn't you just tap a couple kegs on the walkways on the north and south side of the dome. There's tons of room on the north side.

I wouldn't try to sell it out of the normal concession locations.

Put up a table with one person checking IDs and handing out wrist bands, another taking the $$ and a third filling the cups.

Is this really that hard?
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Old 07-17-2016, 10:28 AM   #4
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This appears to be the definition of a trial balloon. I wouldn't be surprised if they try this before the new president is hired.

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Old 07-17-2016, 10:32 AM   #5
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Default Re: Beers Sales?

I'd like to see them test this out at a game this year.

I'd say Missouri State but that's Family Weekend so probably not the best time to "break the seal" on beer sales.

Maybe the South Dakota State game on Nov 19th.

Try it on a limited basis and see how it goes. See how the logistics work out. What kind of demand there is.

That will give you an ability to gauge if you can manage the logistics of the sales process, manage excess consumption, potential revenue and fan reaction. But you've done it as a pilot so you haven't committed to anything good or bad.

Would be a great promotional opportunity for a local brewer like Single Speed or one of the other dozens of brewers in Iowa to highlight their brand. Or ask one of the local Bud or Miller distributors to do a promotion and cut you a deal.
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Old 07-17-2016, 10:48 AM   #6
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Default Re: Beers Sales?

What do folks think the revenue opportunity is here?

I'd model out some rough numbers as...

13,000 average home attendance
x 33% of attendees buy beer
x 2 beers a piece on average
x $6 per beer
x 5 home games
x 70% profit margin
= $180,000

That's just a SWAG at some numbers. But paints the picture on magnitude. We're probably talking $100 - $200k per year.

The other big question is what does it do for overall attendance. Does it increase? Some would suggest it could decrease as it could deter families...but I think that's unlikely.
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Old 07-17-2016, 11:06 AM   #7
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Default Re: Beers Sales?

In June I heard David Harris address this question. He was very clear that he is not big on the idea and sees more negatives than positives with alcohol sales. That said, if the financial picture gets worse, it might be an option.
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Old 07-17-2016, 11:26 AM   #8
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Default Re: Beers Sales?

Quote:
Originally Posted by Blue42 View Post
What do folks think the revenue opportunity is here?

I'd model out some rough numbers as...

13,000 average home attendance
x 33% of attendees buy beer
x 2 beers a piece on average
x $6 per beer
x 5 home games
x 70% profit margin
= $180,000

That's just a SWAG at some numbers. But paints the picture on magnitude. We're probably talking $100 - $200k per year.

The other big question is what does it do for overall attendance. Does it increase? Some would suggest it could decrease as it could deter families...but I think that's unlikely.
West Virginia reported revenue of $500k from alcohol sales, I think $100k-200k would be a good estimate for UNI. As far as families, I wonder if UNI would make some sections "family sections" that are alcohol free. I know many pro sports team do this.
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Old 07-17-2016, 03:43 PM   #9
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Default Re: Beers Sales?

I wonder if this article isn't a diversion away from the bigger issues in the financial reports presented to the regents this week. It seemed like a big article based on only a little emphasis from the AD. At any rate, it shows that we are taking steps to take care of ourselves.

Or maybe this is tipsy-turvy day. The DM Reg Sports page features UNI. The Ames Tribune Sports page features a headline about Iowa passing $100m in its athletic budget.
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Old 07-17-2016, 05:31 PM   #10
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Default Re: Beers Sales?

Quote:
Originally Posted by UNIdad View Post
I wonder if this article isn't a diversion away from the bigger issues in the financial reports presented to the regents this week. It seemed like a big article based on only a little emphasis from the AD. At any rate, it shows that we are taking steps to take care of ourselves.

Or maybe this is tipsy-turvy day. The DM Reg Sports page features UNI. The Ames Tribune Sports page features a headline about Iowa passing $100m in its athletic budget.
Don't understand where you're headed with paragraph 1.

The DsM Register would never hesitate to pile on UNI about athletic funding. They certainly wouldn't create a distraction on the purple's behalf.
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Old 07-19-2016, 08:49 PM   #11
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Default Re: Beers Sales?

Surprised the beer sales article hasn't gotten much more support on PantherNation. Must be the off-season.
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Old 07-19-2016, 09:10 PM   #12
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Default Re: Beers Sales?

Off-season yes, but also because David Harris has made it pretty clear this isn't happening anytime soon. He's going to be pushing for much more financial investment in the athletic program by Panthers fans before turning to beer sales.
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Old 07-20-2016, 01:23 PM   #13
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Default Re: Beers Sales?

I think it's dumb this is even considered a big deal. Should be implemented right away IMO.
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Old 07-20-2016, 01:26 PM   #14
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Quote:
Originally Posted by Panther AC View Post
Off-season yes, but also because David Harris has made it pretty clear this isn't happening anytime soon. He's going to be pushing for much more financial investment in the athletic program by Panthers fans before turning to beer sales.

Do you think Harris "gave" the idea to the DM Register writer in an attempt to see how it would go over with the fans? Or is this just a writer running off with the story?
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Old 07-20-2016, 05:05 PM   #15
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Definitely a trial balloon to test for blowback. Farley is quoted all over that article. He's the designated "bad cop" in this discussion.

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Old 07-20-2016, 10:01 PM   #16
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I've heard almost all positive responses to it. And not just by a bunch of drunks. Nearly everyone thinks it is just common sense, especially if it financially beneficial for UNI.
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Old 07-20-2016, 10:42 PM   #17
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It will only take one drunk fan barfing on Chuck Grassley to have the entire thing blow up - even if the drunk guy has 15 outside before having one inside.

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Old 07-20-2016, 11:22 PM   #18
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Default Re: Beers Sales?

Quote:
Originally Posted by UNIdad View Post
Do you think Harris "gave" the idea to the DM Register writer in an attempt to see how it would go over with the fans? Or is this just a writer running off with the story?
No, I think Andrew Logue made the long drive from Des Moines to Ankeny for the PSC golf outing where he interviewed Farley and Harris.
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Old 07-21-2016, 09:41 AM   #19
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It will only take one drunk fan barfing on Chuck Grassley to have the entire thing blow up - even if the drunk guy has 15 outside before having one inside.

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Interesting quote from Grassley in the DM Register this morning. Essentially, he dismissed his own opinion because of his temperance. Not sure that temperance is really a relevant factor in this decision, but I really hope the legislators stay out of it. Let UNI make its own decision. The fact that other high profile schools (Ohio State) have moved in this direction should pave the way for UNI to do what it wants. I think it is a decision that should be made solely based on financial factors. The decision is not going to have an impact on the role of alcohol in our culture (which is already firmly in place).
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Old 07-21-2016, 10:36 AM   #20
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Default Re: Beers Sales?

I doubt the actual beer sales will make a huge amount of money but any net gain should be pursued at UNI.

I think it's more about adding to the fan experience and eliminating one of the reasons to stay home and watch on TV.
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Old 07-21-2016, 06:53 PM   #21
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Quote:
Originally Posted by Trapped in California View Post
It will only take one drunk fan barfing on Chuck Grassley to have the entire thing blow up - even if the drunk guy has 15 outside before having one inside.
The security personnel refused to escort out any unruly/inebriated fans until after the presidential election.
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Old 07-21-2016, 10:31 PM   #22
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Quote:
Originally Posted by UNIdad View Post
Interesting quote from Grassley in the DM Register this morning. Essentially, he dismissed his own opinion because of his temperance. Not sure that temperance is really a relevant factor in this decision, but I really hope the legislators stay out of it. Let UNI make its own decision. The fact that other high profile schools (Ohio State) have moved in this direction should pave the way for UNI to do what it wants. I think it is a decision that should be made solely based on financial factors. The decision is not going to have an impact on the role of alcohol in our culture (which is already firmly in place).
This is spot on correct. The politicians and other (non university) government workers should stay the hell out of this.
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Old 07-22-2016, 09:23 AM   #23
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Quote:
Originally Posted by ubuntuCAT View Post
I doubt the actual beer sales will make a huge amount of money but any net gain should be pursued at UNI.

I think it's more about adding to the fan experience and eliminating one of the reasons to stay home and watch on TV.
Actually the cost of beer at a ball game is used quite often as an excuse not to attend. "Why should I pay $8 for a watered down cup of beer when I can stay home, buy a six pack for about the same amount and watch the game for free?"
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Old 07-23-2016, 09:59 AM   #24
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Actually the cost of beer at a ball game is used quite often as an excuse not to attend. "Why should I pay $8 for a watered down cup of beer when I can stay home, buy a six pack for about the same amount and watch the game for free?"
I'm not sure I would price them at $8 but even so it's better than no beer. I just hope that if they ever do it it's not $8 and the only option is bud light.
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Old 07-27-2016, 07:15 PM   #25
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Quote:
Originally Posted by CyCarp View Post
West Virginia reported revenue of $500k from alcohol sales, I think $100k-200k would be a good estimate for UNI. As far as families, I wonder if UNI would make some sections "family sections" that are alcohol free. I know many pro sports team do this.
Or they could designate a few sections "alcohol only" and see how that goes. Less of an area to clean up after spilled beers. But going on that note, any type of alcohol sales the Dome staff is going to have to do a better job on cleaning up the stands after games (ie, spraying it down).
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Old 07-28-2016, 08:48 AM   #26
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The sticky floors in the low rows after the HS playoffs are shoe-shredders. We also bring sponges & towels for our seats. Sometimes it works out that it happens for two weeks. Oh well, the price of revenue for the AD. (Don't like it though when the seat backs are broken.)
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Old 07-28-2016, 08:55 AM   #27
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Oregon State adding beer garden in stadium:

Quote:
http://footballscoop.com/news/oregon...-stadium-fall/

Known as The Terrace, the 13,000-square foot area will serve beer (offered by a selection of the state’s 194 breweries), wine (ditto for Oregon’s 400 wineries) and food vendors to a group of 600 fans who can view their favorite team’s game on chair back seating. Each game’s vendors will be chosen through a social media vote, and Oregon State’s Food Science and Technology and its Fermentation Science — also known as Oregon State’s own in-house brewery — programs.

“Oregon is recognized all over the world for its incredible culinary excellence and regional, national and international award winning beer, wine and food; it’s a natural to combine what this diverse state has to offer with college football Saturdays on this beautiful campus,” Oregon State AD Todd Stansbury said in a statement earlier this year. “This state is a leader in this country and beyond in food and fermentation science technologies; it’s a perfect addition to have world renowned leaders in these industries right here on campus and in this state add to our game-day experience.”
Must more space in their stadium than the dome, obviously. Interesting concept.
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Old 07-29-2016, 09:44 AM   #28
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Quote:
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The sticky floors in the low rows after the HS playoffs are shoe-shredders. We also bring sponges & towels for our seats. Sometimes it works out that it happens for two weeks. Oh well, the price of revenue for the AD. (Don't like it though when the seat backs are broken.)
Perhaps another revenue generator ... purple and gold, logoed pre-moistened sponges individually-wrapped on sale in the concourse. Or just give them out free acter football playoffs if a sponsor (3M make sponges) can be found.
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Old 07-29-2016, 09:49 AM   #29
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Quote:
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Oregon State adding beer garden in stadium:



Must more space in their stadium than the dome, obviously. Interesting concept.
Feature beers from Iowa or UNI grads (Goose Island is now owned by InBev but it was Waterloo native/UNI grad John Hall who founded it and built; Excelesior Brewing in the western burbs of the Twin Cities is run and I think founded by two UNI grads; isn't SingleSpeed a UNI grad?).
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Old 07-29-2016, 01:05 PM   #30
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Okoboji Brewing Co. is at least partly owned by a recent-ish UNI grad. Sadly they still aren't up to distributing widely...yet
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Old 07-29-2016, 01:13 PM   #31
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Default Re: Beers Sales?

The real question is with the new AD that comes from a school that allows re-entry--

Are halftime beers back??
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Old 07-29-2016, 04:48 PM   #32
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Feature beers from Iowa or UNI grads (Goose Island is now owned by InBev but it was Waterloo native/UNI grad John Hall who founded it and built; Excelesior Brewing in the western burbs of the Twin Cities is run and I think founded by two UNI grads; isn't SingleSpeed a UNI grad?).
I've never met John Hall, but I think he's still pseudo involved somehow with Goose Island. It's kind of a shame a bunch of corporate D bags (they also own Budweiser I believe) now own a good craft brewery, but you can't blame him for cashing out. I know a few of the creative, brewmaster types there went on to other similar Chicagoland ventures, so his people did OK I think.

I like the "feature beers by alumni" idea. The research could be done by spending several hours at the Iowa Tap Room in the East Village.
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Old 07-29-2016, 11:02 PM   #33
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Feature beers from Iowa or UNI grads (Goose Island is now owned by InBev but it was Waterloo native/UNI grad John Hall who founded it and built; Excelesior Brewing in the western burbs of the Twin Cities is run and I think founded by two UNI grads; isn't SingleSpeed a UNI grad?).

Wow. I didn't know that a local UNI guy was behind Goose Island. I actually knew about the "island" in Chicago before I knew about the beer.

Glad to hear about all these UNI grads involved in the craft beer world. Thanks. It will definitely affect my choices and conversations at bars! It is a great way to get into talking about UNI.

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Old 07-30-2016, 03:42 PM   #34
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The island you mention is just that. The turnaround point in the Chicago River for huge steamships used to be right by there.
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Old 08-02-2016, 11:17 AM   #35
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A 16oz draw of bud costs something like 5 cents an ounce. Craft beers not much more.. You can really rake in the cash, especially if you charge ballpark prices.
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