Season ticket sales higher than last year

[pantherclaw]

An article in the rag which is right next to a report that ISU and Iowa season tickets are struggling, attributing it to higher gas prices is saying UNI's season tickets are up by 200 over last year. The aritcle on UNI is below the picture on the right hand side of the main article.


http://www.desmoinesregister.com/app...xmuNdMUs4UQ%3D

[Trapped in California]

Re: Season ticket sales higher than last year

Hawk three game package = $147
Hawk seven game package = $339
ISU six game pack = $350 plus donation
UNI six game pack = $120

UNI looks under priced.

[JayJ79]

Re: Season ticket sales higher than last year

Hawk three game package = $147
Hawk seven game package = $339
ISU six game pack = $350 plus donation
UNI six game pack = $120

UNI looks under priced.

and yet people complain like crazy whenever UNI raises their prices....

[GonzoCat]

Re: Season ticket sales higher than last year

Who complains? I haven't heard any complaining about ticket prices. It must be the Cedar Valley fans, those of us coming from out of town know the ticket is the cheapest part of the deal.

[pantherwatcher]

Re: Season ticket sales higher than last year

Hawk three game package = $147
Hawk seven game package = $339
ISU six game pack = $350 plus donation
UNI six game pack = $120

UNI looks under priced.

Supply and demand...

[Newsbreaker]

Re: Season ticket sales higher than last year

Until UNI is selling out with regularity at full-price, it's not underpriced.

[Mudrafan]

Re: Season ticket sales higher than last year

when you are in the red...it is.

[Newsbreaker]

Re: Season ticket sales higher than last year

when you are in the red...it is.

If there weren't theories of economics and the law of supply and demand, you might have a point.

[GonzoCat]

Re: Season ticket sales higher than last year

How well do you understand economics and supply and demand? Do you realize that selling out is not normally the optimal price point for a product from the supply side?

[Newsbreaker]

Re: Season ticket sales higher than last year

How well do you understand economics and supply and demand? Do you realize that selling out is not normally the optimal price point for a product from the supply side?

He said that if we are in the 'red' then we are underpriced. That is not true, it ignores basic economics, and has nothing to do with "selling out."

The way we were able to "sell out" so often last year proves both of our points.

[06panther10]

Re: Season ticket sales higher than last year

Sounds like we got ourselves a good 'ol UNI business debate.

[JayJ79]

Re: Season ticket sales higher than last year

The model they seem to be using goes something like this:

1) get as many people in to see the games using discounted tickets, package deals, and promotional tickets for business sponsors. This will build the fanbase and get people hooked on the fun and excitement that is Panther football.

2) once you're getting consistent sell-outs (or near sell outs), and having created demand for the tickets, the discounted tickets and such are cut back gradually, so that more people are paying full price for their tickets (or closer to full price, and/or buying a bigger ticket package such as season tickets).

3) Ticket prices themselves will gradually go up slightly, but not too much of a jump to give people "sticker shock" and discourage them from buying.


Seems like a reasonable method to me. Sure they COULD pump up their ticket prices so as not to be "underpriced", but then fewer people would buy them, and the dept. probably wouldn't make that much more money overall.


Or at least that's how I see it. But I am by no means an expert in the world of business.

[Mudrafan]

Re: Season ticket sales higher than last year

you assume many would not buy if the price were raised. I think you are wrong.

[Durf73]

Re: Season ticket sales higher than last year

I think we could have gone up in price, but with the price of gas why push it. Maybe we will pick up some of those Cedar Valley fans who have been heading to Ames or Iowa City the past few years. I know our softball/baseball conference raised prices this summer & wow what a mistake, the visiting teams brought in very, very small crowds.
I think we are doing it the right way!

[Newsbreaker]

Re: Season ticket sales higher than last year

you assume many would not buy if the price were raised. I think you are wrong.

If you tripled the price "many" would buy, but that doesn't mean you'd make more money...nobody assumed otherwise.

Lower prices drive higher demand, and higher prices drive lower (but not necessarily zero, obviously) demand. These aren't terribly complex concepts.

Sometimes lower cost drives higher revenues, as demand goes up enough to increase total income. We've seen this time and again with taxation (in a different context, obviously) where lowering taxes increases revenues. Other times higher costs mean more revenue...it all depends upon where you are on that pesky little bell, and unfortunately the only way to find out is to move your price point.