Let's say UNI makes an average of $250,000 off of the in-state series from the Iowa/ISU games (an average of 10,000 fans paying $25). Throw in concessions (10,000 fans x $2 profit), about $20,000. So, about $270,000 in revenue from just the tickets and concessions (both estimates are on the low side). Add in the fact that this game is the key to the television package. I'm not sure how much it is, but my guess is, if you take this game out of the package, there isn't alot left currently.
Then, add in the fact that UNI wouldn't have made the NCAA Tourneys the past two years if it wasn't for the Iowa/ISU wins on UNI's home court. That in itself is priceless for fan/alumni/booster morale. Pricetag wise, you are looking at about $50,000 less per year, per game, over a six year period. So, about $300,000 per game not in CF. What do you have? About a $570,000 payout from this game (not to mention increased fan attendance from a big home win against Iowa/ISU).
Can this series guarantee that much? The Wells Fargo Arena would probably charge $50/ticket. $50 x 16,500=$825,000...times two days of games= $1.65 mil. Let's say they do give UNI and Drake 30% of the revenue (while Iowa and ISU split the remaining 40%). That's $495,000 in revenue for UNI. $75,000 less than the low ball estimate of how much a home game like that for UNI means. I am taking into account that corporate sponsorships and tv money cancel out the rent of the building. I'm not sold that this money is good for UNI.
If ISU and Iowa decide not to play UNI in basketball, then I say that UNI pulls out of the football series too. Why? B/c it hurts ISU more than it does UNI, IMO. UNI doesn't have the travel costs of any other 1-AA game. The payout is cheaper for UNI. We bring more fans than any other 1-AA or low tier 1-A team. ISU fans would probably rather see UNI play ISU than ISU play Buffalo. UNI could make more money by playing at Minnesota, Iowa, Missouri, Nebraska, K-State, etc...even with travel costs. This is just my opinion. But, a Big Four event is just not in good taste for UNI, Drake, or the state of Iowa in terms of basketball. Home and homes make the state of Iowa unique, and it has proven to be successful. Why change a good thing, when it doesn't make sense financially and is risky NCAA Tournament wise?
Then, add in the fact that UNI wouldn't have made the NCAA Tourneys the past two years if it wasn't for the Iowa/ISU wins on UNI's home court. That in itself is priceless for fan/alumni/booster morale. Pricetag wise, you are looking at about $50,000 less per year, per game, over a six year period. So, about $300,000 per game not in CF. What do you have? About a $570,000 payout from this game (not to mention increased fan attendance from a big home win against Iowa/ISU).
Can this series guarantee that much? The Wells Fargo Arena would probably charge $50/ticket. $50 x 16,500=$825,000...times two days of games= $1.65 mil. Let's say they do give UNI and Drake 30% of the revenue (while Iowa and ISU split the remaining 40%). That's $495,000 in revenue for UNI. $75,000 less than the low ball estimate of how much a home game like that for UNI means. I am taking into account that corporate sponsorships and tv money cancel out the rent of the building. I'm not sold that this money is good for UNI.
If ISU and Iowa decide not to play UNI in basketball, then I say that UNI pulls out of the football series too. Why? B/c it hurts ISU more than it does UNI, IMO. UNI doesn't have the travel costs of any other 1-AA game. The payout is cheaper for UNI. We bring more fans than any other 1-AA or low tier 1-A team. ISU fans would probably rather see UNI play ISU than ISU play Buffalo. UNI could make more money by playing at Minnesota, Iowa, Missouri, Nebraska, K-State, etc...even with travel costs. This is just my opinion. But, a Big Four event is just not in good taste for UNI, Drake, or the state of Iowa in terms of basketball. Home and homes make the state of Iowa unique, and it has proven to be successful. Why change a good thing, when it doesn't make sense financially and is risky NCAA Tournament wise?





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