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Higher ticket prices for premium games?

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  • #1

    Higher ticket prices for premium games?

    Read this a few weeks ago in the Courier:
    http://wcfcourier.com/sports/blogs/s...871e3ce6c.html

    Pretty good article in which Dannen addresses playoff expansion and the hit-and-miss attendance for the home playoff games. In the article it states
    Dannen is considering one option for 2012 - charging more for what he calls a "premium" game and then less for another game. If the lower-priced game is set at, let's say $15, UNI can then charge fans that amount for any playoff game in the Dome.

    I would figure the Savannah State game would be the $15 game, while NDSU would be the game that brings the premium prices.

    The bigger question for Dannen is what price can you set to still ensure a sellout, especially with the fickle fanbase and a team that will be reloading? I can see charging a lower price for one game, but I wonder if you have to offset it with a premium game. Maybe a better option would be to have premium seating prices, with the higher tickets at midfield and getting cheaper into the endzones.
    Tags: None
  • #2
    Re: Higher ticket prices for premium games?

    So the playoff games would have the cheaper, non-premium price?
    UNI isn't exactly splitting atoms in terms of academics. -run&blade

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    • #3
      Re: Higher ticket prices for premium games?

      Originally posted by TH1974 View Post
      So the playoff games would have the cheaper, non-premium price?
      Correct.

      Playoff games must have ticket prices that match regular season game prices....if games have different prices you can match the lowest game.

      Comment

      • #4
        Re: Higher ticket prices for premium games?

        I think it is a good idea, homecoming and parents weekend are big draws no matter the price and will sell well.

        Comment

        • #5
          Re: Higher ticket prices for premium games?

          Originally posted by clenz View Post
          Correct.

          Playoff games must have ticket prices that match regular season game prices....if games have different prices you can match the lowest game.
          2 comments... why the hell haven't we been doing this for years? And....... SELL BEER!
          "I think they're very good," Farley said of the preseason top 25 Hawkeyes. "But so are we."

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          • #6
            Re: Higher ticket prices for premium games?

            Originally posted by ubuntuCAT View Post
            2 comments... why the hell haven't we been doing this for years? And....... SELL BEER!
            One comment....Agree completely.

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            • #7
              Re: Higher ticket prices for premium games?

              I agree on the beer, sell it on the West side. UNI needs money, don't be too proud to collect the money that is there for the taking.

              Comment

              • #8
                Re: Higher ticket prices for premium games?

                If beer sales was such a goldmine for college stadiums, why aren't all the other schools doing it too?

                Comment

                • #9
                  Re: Higher ticket prices for premium games?

                  Originally posted by JayJ79 View Post
                  If beer sales was such a goldmine for college stadiums, why aren't all the other schools doing it too?
                  Because of having to fight through the red-tape to be able to sell it....having to fight the "taboo" of selling it, the initial start up cost of being able to sell it....

                  Short term it isn't a "gold mine", however, the longer you sell beer the more money you will make. If it didn't make money the NFL, NHL, NBA, WNBA, USHL, MLS, NBADL, etc.... wouldn't sell it.

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                  • #10
                    Re: Higher ticket prices for premium games?

                    Originally posted by JayJ79 View Post
                    If beer sales was such a goldmine for college stadiums, why aren't all the other schools doing it too?
                    An excellent question.
                    UNI isn't exactly splitting atoms in terms of academics. -run&blade

                    Comment

                    • #11
                      Re: Higher ticket prices for premium games?

                      Good article from USA today. Includes POV of all 3 Iowa AD's.

                      Access Restricted
                      http://www.usatoday.com/sports/college/football/2011-08-07-beer-sales-rising-at-college-stadiums_n.htm

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                      • #12
                        Re: Higher ticket prices for premium games?

                        They sell beer in every MLB and minor league baseball park in the country and parents take their kids to these parks every night of the summer. Nobody thinks twice about it.

                        They drink beer by the bucketful right outside the UNI-Dome and every other football stadium in the country, and nobody thinks twice about it. It's called tailgating and it's considered part of the college football experience.

                        Is it really a big deal to sell beer inside the stadium? Are we really concerned about the message it sends to students? I think every college student in America is well aware that alcohol is available for sale in this country?

                        Tap the keg Troy.

                        I'd sell it. I'd charge a premium price. Because people will pay it. 10,000 fans per game...estimate 2,000 beers x $6 each x 5 games is $60,000.

                        I'd guess you'd get a 5-10% increase in attendance to boot.
                        Last edited by Blue42; 01-22-2012, 09:59 PM.
                        Winning is more fun than losing.

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                        • #13
                          Re: Higher ticket prices for premium games?

                          Originally posted by Blue42 View Post
                          They sell beer in every MLB and minor league baseball park in the country and parents take their kids to these parks every night of the summer. Nobody thinks twice about it.

                          They drink beer by the bucketful right outside the UNI-Dome and every other football stadium in the country, and nobody thinks twice about it. It's called tailgating and it's considered part of the college football experience.

                          Is it really a big deal to sell beer inside the stadium? Are we really concerned about the message it sends to students? I think every college student in America is well aware that alcohol is available for sale in this country?

                          Tap the keg Troy.

                          I'd sell it. I'd charge a premium price. Because people will pay it. 10,000 fans per game...estimate 2,000 beers x $6 each x 5 games is $60,000.

                          I'd guess you'd get a 5-10% increase in attendance to boot.
                          I know you're just throwing out an estimate, but gross revenue in beer sales would have to be a LOT higher than 60K per year to make it worthwhile. You'd have more expense like insurance, equipment, etc. I would think it would have to be a significant number to make it worth the POTENTIAL hassle. I guess if Creighton basketball sells it, probably would be doable if the numbers were there.

                          Comment

                          • #14
                            Re: Higher ticket prices for premium games?

                            Originally posted by run&blade View Post
                            I agree on the beer, sell it on the West side. UNI needs money, don't be too proud to collect the money that is there for the taking.
                            If you're saying to sell it just on the west side because of students, I'm almost positive they have figured out that the two sides connect, in two places, and could get to the beer. They are in college after all

                            If you're saying to sell it just on the west side because you don't think it will be profitable on the east side, I'm not sure what thats about.

                            Comment

                            • #15
                              Re: Higher ticket prices for premium games?

                              Originally posted by CF84 View Post
                              I know you're just throwing out an estimate, but gross revenue in beer sales would have to be a LOT higher than 60K per year to make it worthwhile. You'd have more expense like insurance, equipment, etc. I would think it would have to be a significant number to make it worth the POTENTIAL hassle. I guess if Creighton basketball sells it, probably would be doable if the numbers were there.
                              I don't disagree.

                              What assumption in the formula can you change...

                              Total fans in attendance
                              x % who will buy beer
                              x # they will buy per game
                              x cost per beer
                              x # of games
                              = Total revenue

                              Maybe I was light on my first pass. Let's try this...

                              12,000
                              x 20% will buy
                              x 2 per buyer
                              x $6 per beer
                              x 5 home games
                              = $144,000 total revenue

                              Assume 80% profit margin, that's $115,000. Or about 1/3 of what we probably net on playing an FBS game.
                              Winning is more fun than losing.

                              Comment

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