Attention UNI Athletics Marketing

[PanthersKB]

Re: Attention UNI Athletics Marketing

I did have one thought, and there is no basis for this thought so I have no idea if it's true, but I wonder if the academic faculty poses a problem since asking students to come to a 7am tip would mean missing 8am classes. Do you think there's some push-back there? Again -- just a thought.

I could see that being an argument if the AD had a consistent history of actively advertising ALL games. I don't think it is so much an issue of the 7am game, but rather an issue of advertising any game at all (outside of WSU, Iowa, Iowa State, or NC).

I can remember a few incidents in years past where the AD has failed incredibly at marketing, especially towards students.
1. I believe it was the CBI or CIT tournament in spring of 2013. Coach Jake offered to cover the cost of tickets for all students. Most student I talked to had no idea there even was a game.
2. Football playoffs 2011 (I believe). I think it was against Wofford. The UNI AD covered the cost of student tickets. Most students had no idea a football game was taking place. I did my best to advertise on facebook, and most people were confused at the idea that UNI was still playing in December.

[claw]

Re: Attention UNI Athletics Marketing

Maybe I'm wrong and don't understand the full audience of OPR but it seems like that audience already knows about coming UNI events and advertising would be "preaching to the choir"

That's why facebook, twitter, radio, tv, billboards, etc... are all awesome.

PTTB was far, and I mean FAR, too nice in his post. The reality is UNI should be absolutely ashamed of their "marketing". Pretty amazing UNI has a top rated business/accounting/marketing school but can't get it even close to right.

[BCPanther]

Re: Attention UNI Athletics Marketing

The marketing strategy is gold, we just need to make sure Duke and Kentucky are recruiting kids from Cedar Rapids every year.

[UNIdad]

Re: Attention UNI Athletics Marketing

Giving the best seats for the UNC game to students who come to the SFA game is a great idea.

[06panther10]

We have had season tix next a guy for the last few years, we were talking about the SFA game and he had no idea. None. This is a season ticket holder that goes to every game.

This game, part of a big event, against a great opponent, on national TV with such a unique tip time, should be an awesome crowd. It should be a big deal, that everybody knows about. ESPECIALLY the students.

Complete failure.

[Big Cats]

Re: Attention UNI Athletics Marketing

And for the record, I was at the game on Saturday largely because of PTTB made it possible for me to share season tickets with others who can't make most games.

Same for me. Thanks for hooking us up with tickets, PTTB! My son and I will be getting up early Tuesday to make the 7AM Tip off. Then home and off to work at 2PM.

[otter]

Re: Attention UNI Athletics Marketing

The marketing strategy is gold, we just need to make sure Duke and Kentucky are recruiting kids from Cedar Rapids every year.

I think that may be what the marketing department is focusing its time and energy on right now...reaching out to the blue-blood programs to see if they are interested in scheduling a game at the McLeod next season.

[Panther Fan]

Re: Attention UNI Athletics Marketing

For what it's worth, was just talking to a co-worker who is an Auburn Alum and was at the Auburn/UGA game Saturday. They play tomorrow at 2:00 against Colorado as part of the marathon. She said during the football game there was a video package promoting the game including HC Bruce Pearl asking fans to make an effort to get to the game and noting it was on ESPN. He acknowledged people might have a hard time going so if they can't make it to give their tickets to someone who can. They could also donate tickets back to Auburn who would be distributing them, made it sound like it might be school groups/charity/etc. to try and fill the stands. Also said students shouldn't skip class, but if they didn't have class he hoped they'd be at the game.

[otter]

Re: Attention UNI Athletics Marketing

For what it's worth, was just talking to a co-worker who is an Auburn Alum and was at the Auburn/UGA game Saturday. They play tomorrow at 2:00 against Colorado as part of the marathon. She said during the football game there was a video package promoting the game including HC Bruce Pearl asking fans to make an effort to get to the game and noting it was on ESPN. He acknowledged people might have a hard time going so if they can't make it to give their tickets to someone who can. They could also donate tickets back to Auburn who would be distributing them, made it sound like it might be school groups/charity/etc. to try and fill the stands. Also said students shouldn't skip class, but if they didn't have class he hoped they'd be at the game.

[PantherChic]

I spoke with a lady this morning who had told her kids they'd go to the basketball game on Tuesday...night. She had NO idea it was at 7 am. None.

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[BCPanther]

Re: Attention UNI Athletics Marketing

I've said on other threads that I expect the crowd to be embarrassing tomorrow morning, and this thread only reinforces that and is actually lowering my already low expectations.

We all knew the North Carolina game was going to sell out, was going to sell out quickly, and be sold at a premium price. That is a once in a program stroke of luck that gets them into our building on Saturday.

This game is the game that we needed to promote like mad, we needed to be shouting from the mountain top on every platform that we could that this game was happening, was really unique, and is on national television.

Instead, I don't remember an announcement on Saturday, I don't remember any type of print or broadcast marketing and I know that the campus has not been plastered with information telling students about how cool they could make this. Advertising on OPR serves absolutely no purpose as it's basically a daily UNI show anyway where Rima was going to mention it being a 7 am game dozens of times anyway.

The marketing effort has become embarrassing, regardless of the lack of resources that Troy all to often goes to as his excuse for everything that happens in the athletic department.

[otter]

Re: Attention UNI Athletics Marketing

Just checked my email for any special message about the game and nothing. Well I guess not nothing as I did get an email 6 days ago that listed a bunch of home events. I got more communication on notice of traffic for Saturday's game (which was appreciated) Course they did have to send it multiple times because they didn't proof before sending it the first time.

Seriously though, we can't even bother to send an email that costs next to nothing out to people for this event. I would think that that the 7 AM tip instead of a 7 PM tip alone warrants a special email like the traffic email for the CSU.

[PantherChic]

Email, twitter, Facebook. All cost nothing and reach countless numbers of people. I expected a few tweets or something already today. Nothing that I've seen yet.

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[Born-a-Panther]

Re: Attention UNI Athletics Marketing

Email, twitter, Facebook. All cost nothing and reach countless numbers of people. I expected a few tweets or something already today. Nothing that I've seen yet.

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Started seeing a few on Twitter around 11:00 today. Haven't seen anything on Facebook yet.

[otter]

Re: Attention UNI Athletics Marketing

Started seeing a few on Twitter around 11:00 today. Haven't seen anything on Facebook yet.

11 AM.....they must just be getting to work, but thankfully less than 24 hours before the game should be sufficient notice. More than enough time to allow people to make arrangements (take time off work, rearrange childcare, etc.) so they can attend the game.